Unipublic is a company aligned with 21st century values. The company’s cutting-edge and innovative organisation of its sporting events is always in line with environmental protection, sustainability sensibility and awareness. To this end, Unipublic relies on four pillars in order to carry out its corporate social responsibilities:
Cycling is a sport that is very closely linked to the natural environment in which it takes place. Every year, Unipublic implements and improves the means it employs in order to leave the smallest possible environmental footprint in the natural territories through which it passes. For this purpose, it creates a vast coordination network with its recycling and sustainability sponsors.
Every year, Feníe Energía creates a detailed report outlining La Vuelta’s environmental footprint, acting as both a guide and a manual to raise awareness regarding the measuring and pinpointing of energy sectors where improvement can and must take place for the sake of efficiency.
Ecovidrio, Ecopilas and Ambilamp are in charge of recycling the waste products generated by La Vuelta. Ecovidrio leads this initiative on-site by reducing the waste impact of the race with its “Green Battalions”: volunteer groups that help clean up environmentally-sensitive areas after the peloton has passed through.
No sport has a future if no kids practice it. That is why Unipublic has spent almost a decade promoting La Vuelta Junior Cofidis, an initiative that combines nutrition, road safety, healthy habits and lots of bike-riding.
- ROAD SAFETY
The bicycle is an increasingly-common element in Spain’s urban landscapes and along Spanish roads. It is a clean, healthy, sustainable and fast mode of transport that forms part of our way of life. For this reason, it is important to work towards and to ensure its safe use by carrying out educational activities regarding the presence of cyclists on the road and the rules of shared mobility between cyclists and drivers. In order to improve the reach and the awareness of this subject, Unipublic collaborates with the sponsors who are closely linked to road safety so as to promote a maximum number of awareness initiatives.
La Vuelta is a well-known and much-loved brand all over Spain. It is Unipublic’s duty to use its influence to help those who need it most. With this in mind, the company has been collaborating with various causes for many years in order to do its part and show its solidarity: the Pelobus by Mensajeros por la Paz, the Kilómetro Solidario – promoted by the Red Cross and Carrefour that collects food in the fight against childhood malnutrition – or the Pedalón Solidario by Cofidis, that focuses on improving the mobility of people with disabilities.